Each year, Sanrio (サンリオ, Sanrio) runs a popularity contest pitting their favourite characters against eachother in a fan vote. With 2023, comes the 38th iteration of the competition. In recent years, fan favourites Hello Kitty and My Melody have been dethroned by the shy, rosy-cheeked Cinnamoroll.
The white dog has topped every ranking since 2015, briefly being overtaken by Pompompurin in 2016 and Hello Kitty in 2019, but hasn't been far behind both times. This level of dominance hasn't been seen since Pochacco's five consecutive victories from 1991 to 1995, and Hello Kitty's record twelve consecutive victories between 1998 and 2009.
The character's popularity seems unwavering, not just in the character ranking, but in the vast amount of merch being released by Sanrio. He has been featured on pencil cases, backpacks, plush toys, stickers, keychains, picture frames, and clothes. He will definitely be the one to beat this year.
The results for 2023's vote are in. With a record 44,487,850 votes, 168% more than last years. Will Cinnamoroll be overtaken by last year's runner ups Pompompurin or Kuromi, or will there be a new surprise winner?
Here are this year's rankings and how they compared against 2022's rankings:
90. Littlelovin [-11]
Littlelovin (リトルラヴィン, Ritoruravin) is a stylish Tyrolean Bracke dog who moved from Sydney, Australia to Nagoya, Aichi, Japan for his dad’s job. He has been the mascot of Aichi Bank (愛知銀行, Aichiginkō) since 2016. He’s full of curiosity and loves living in Japan. He has a heart patch that his grandfather gave him which brings him happiness when he wears it. His hat has the logo of Aichi Bank.
89. Sporting Bears [-11]
The Sporting Bears (スポーツベアーズ, Supōtsubeāzu) have been loved in Yamanashi Prefecture, Japan since 1986, when they became the mascot of the Yamanashi Chuo Bank (山梨中央銀行, Yamanashichūōginkō). Very little is known about them but they are very stylish, appearing with a new outfit in each year's ranking.
88. Dreamtale Kubear [-8]
Dreamtale Kubear (ドリームテイルクーベア, Dorīmuteirukūbea) was introduced in 2012. They are the mascot of Musashino Bank (武蔵野銀行, Musashinoginkō). They are very a fashionable bear with a positive attitude.
87. Cherinacherine [NEW]
Cherina and Cherine, otherwise known as Cherinacherine (チェリーナチェリーネ, Cherīnacherīne) were created in 2008. They both live in the Cherry Forest, sometimes helping with the harvest.
Cherina wears ribbons on her ears and is pampered and a bit of crybaby. Cherine wears a ribbon around her neck and is quick and nimble. They are best friends and always wear matching ribbons. It's unsure what they are: mice, faeries, pikas? What do you think?
This is their first entry in the ranking since 2018 where they ranked 83rd.
86. Sugar cream puff [-18]
Sugar cream puff (シュガークリームパフ, Shugā kurīmu pafu), created in 1991, is a laid-back teddy bear from Northern Europe. He's extremely fashionable and likes to collect ribbons. He's good at brewing delicious milk tea. He has a brown bear friend called Custard cream (カスタードクリーム, Kasutādokurīmu).
85. Button Nose [NEW]
Introduced in 1978, Button Nose (ボタンノーズ, Botan'Nōzu) is kind and full of energy. She is a master at making strawberry jam and her favourite thing to do is eat strawberries and delicious cookies. She is named due to her small round nose but her real name is Trish (トリシュ, Torishu).
This is her first appearance in the ranking since 2018, where she ranked 81st.
84. Leosuke [-13]
Leosuke (れおすけ, Reosuke) was created in 2021 as a collaboration with the singer Leon Niihama (新浜レオン, Niihama Reon). Kind and reliable, he was reborn as a strong lion during the night of Tanabata when he wished upon a star. He enjoys baseball, dancing, and making cookies.
83. Pannapitta [-8]
Debuting in 2003, Pannapitta (パンナピッタ, Pan'napitta) is a three month old panda. He is the mascot for Asahi Shinkin Bank (朝日信用金庫, Asahi shin'yōkinko). He hates sitting still and is always running around. He has a habit of suddenly falling asleep when he runs out of energy.
82. Nyokki & Penne [NEW]
Nyokki & Penne (ニョッキ＆ペンネ, Nyokki & Pen'ne) are a pair of cat characters that debuted in 2009. Owned by a chef at an Italian restaurant, they love traveling places.
Gnocchi is clumsy, mischievous, and loves to go at his own pace. Penne is his much more dexterous younger sister. He would be lost without her as she is much better at navigating the world.
This is their first entry in the ranking since 2018, where they ranked 60th.
81. Taraiguma No Landry [NEW]
Taraiguma No Landry (たらいぐまのらんどりー, Tarai guma no ran dorī) or just Landry (らんどりー, Randorī) is a raccoon character introduced in 1999. He lives in a bath and loves to wash everything. He is mischevious and energetic and loves eating. He loves listening to music, Mozart being his favourite. He is good friends with his rubber duck Pea (ピー, Pī), two twin dancing frogs, and a squirrel called Nuts (ナッツ, Nattsu).
This is his first time in the ranking since 2016, where he ranked 83rd overall.
80. Tiny Poem [NEW]
Tiny Poem (タイニーポエム, Tainīpoemu) is a child of the wind. Introduced in 1975, she loves to ride on the wind and play energetically in green fields. Her favourite flower is the dandelion. She is good friends with her boyfriend Daichan (だいちゃん, Dai-chan). She lives in a small house with a thatched roof.
This is her first time in the ranking since 2021, where she ranked 71st overall.
79. Seven Silly Dwarfs [-5]
The Seven Silly Dwarfs (セブンシリードワーフ, Sebunshirīdowāfu) are seven small dwarven friends first introduced in 1979. They share a love of flowers, animals, blue skies, and good food but each dwarf has a very diffeerent personality.
The red dwarf is often seen with his eyes closed and loves to sleep and dream. He believes dreams are very important.
The purple dwarf is sometimes seen with various animals. He tries his best to be honest and acceptting of everything in life as to him, that makes the world a nicer place.
The orange dwarf is often seen with his tongue sticking out. He is very sarcastic and believes it is important to joke around at times as that is what life is all about.
The brown dwarf is usually seen with a tool such as a pickaxe or a shovel. He loves working hard and thinks that's why food tastes even better after a day of work.
The grey dwarf can often be seen with a grin on his face. He loves playing pranks on people and claims people don't get bored with pranksters like him around.
The blue dwarf can often be seen with an angry frown on his face. He is easily angered and this in itself is enough to make him even angrier.
The green dwarf enjoys eating and thinks eating good food is surely one of life's happiest moments.
78. Risuru [-1]
Risuru (リスル, Risuru) was first introduced in 2003 as a mascot character for Tama Shinkin Bank (多摩信用金庫 , Tama shin'yōkinko) on their 70th anniversary. He is a lively squirrel character and is full of curiosity. He can get along with anybody and even has monkey and boar friends.
77. The Runabouts [-1]
The Runabouts (ザ ラナバウツ, Za ranabautsu) where first introduced in 1984 as a range of retro style vehicles such as police cars, helicopters and fire trucks. These were simple side-profile designs. The range was rebooted in 2007, antroporphising the existing designs with the addition of faces to the characters.
76. Sugarminuet [-11]
Sugarminuet (シュガーメヌエット, Shugāmenuetto) are a pair of bunny ballerina characters created in 2008. They live in the Sugarbunnies (シュガーバニーズ, Shugābanīzu) universe by a lake deep in the forest of Bunny's Field. Their home is a castle made of jewels, crystals, and diamonds.
Balletusa (バレエうさ, Barēusa) is a pink rabbit with a silver crown. She loves makeup. Primausa (プリマうさ, Purimausa) is her younger sister. She is a white bunny with a gold crown. She is a dreamer and loves fortune-telling. They are both extremely talented ballerinas with many fans.
75. Kumamilen [NEW]
Kumamilen (クマミレン, Kumamiren) was first introduced in 2022. Kumamilen is a general term for the alien bears living on the planet Bearth, with the main character's name being Guu (グゥ, Gū). Kumamilen was introduced alongside Pokkyokuten and Gaopowerroo in a collaboration between Sanrio and 'CHOCOLATE Inc.'. We will meet these characters later in the list.
He is almost always seen wearing his space suit. He is a massive glutton and his favourite food is honey-filled pancakes. He has many friends including Honey Daddy (ハニーダディ, Hanīdadi) who he often steals honey from and UFB (Unidentified Flying Bear), a small black bear that flies around in a saucer shaped UFO.
As they were only introduced last year, this is their first year in the ranking.
74. Puwawa [-12]
Puwawa (プワワ, Puwawa) is a yellow Umibōzu first introduced in 1995. Umibōzu are a type of yōkai (strange apparitions or spirits) from Japanese folklore. Although Umibōzu (loosely translated as "sea priest") are generally depicted as malicious spirits that appear on calm seas before they suddenly turn tumultuous, Puwawa is anything but malicious. He gets along with everyone, particularly with the thundercloud Powawa (ポワワ, Powawa). He stands and walks on his hind legs but also crawls on his front legs like a sea lion. He can also fly in the sky on Powawa, sometimes falling asleep. He enjoys collecting shells.
73. Winkipinki [-4]
Winkipinki (ウィンキーピンキー, Ūinkīpinkī) was first introduced in 1989 as part of Sanrio's brand Fancy Friends (ファンシーフレンズ, Fanshīfurenzu) which was active from the late 70s through to the early 90s. She is a fashionable and romantic cat. She loves playing the violin, drawing, and collecting fashion accessories.
72. Tenorikuma [NEW]
Tenorikuma (てのりくま, Te norikuma) are a group of red pandas introduced in 2005. They run a café called Tenorikuma Coffee (てのりくまコーヒー, Te norikuma kōhī) which is well known in their town for serving amazing coffee. They are only 4cm tall and the Japanese name translates to "bears that fit in your palm".
Each member of Tenorikuma can be distinguished from eachother by the kerchiefs worn around their necks. Latte (ラッテ, Ratte) wears a red kerchief. He is the manager and hardest worker. He dreams of owning a café of his own one day and saves money to fulfill his dream. He can also be further distinguished from the other Tenorikuma by the red heart in his left ear. Maple (メープル, Mēpuru) wears a pink kerchief. She is the only girl working at the café. She loves it when things are nice and clean. Macchiato (マキアート, Makiāto) wears a blue kerchief. He is like a big brother to the other red pandas as he is mature and reliable. Frappe (フラッペ, Furappe) wears a green kerchief. He is very shy but surprises everyone with his strength. Chai (チャイ, Chai) wears a yellow kerchief. He is energetic and sometimes gets a little too excited and makes a mistake. He doesn't let mistakes get him down though.
This is their first entry in the ranking since 2018 where they ranked 78th.
71. Rururugakuen [+1]
First introduced in 1989, Rururugakuen (るるる学園, Rururugakuen) are a group of six Japanese high school girls who attend Rururu Gakuen or Rururu Academy. Many of the characters are based on people working at Sanrio.
Naomi (なおみ, Naomi) was brought up in a very sheltered environment by her wealthy parents. She's very pretty, hates being dishonest, and always wants to do the right thing. She can be rather bossy and a crybaby at times. She loves collecting shells and takes piano, harp, and English lessons.
Chie (ちえ, Chie) loves posh things and being fancy. She is passionate but tends to quickly lose interest. She is very expressive with her emotions and is a member of the gymnastics club. She also takes dancing and singing lessons. Her stage name is "The Cherry Diva". She is very flexible. She loves to nap at the school nurse's office.
Maiko (まいこ, Maiko) loves romance and playing volleyball where she often checks out the boys while practising. She is very flirtatious and becomes a girly girl in front of boys. She has a rival outside the main group as they are both in love with the same boy.
Terumi (てるみ, Terumi) grew up in the countryside. She is energetic and positive girl and takes good care of others. She loves to play tennis and she has an incredibly powerful serve. She has a lot of friends as well as a boyfriend from an older year. She also enjoys watching F1 races as the fast cars make her really excited. She also likes singing at the local karaoke parlour even when she doesn't know the song. She has a twin sister.
Tomo (とも, Tomo) is an incredibly positive girl who is happiest when hanging out with her many friends. She is very strict on time and well organised, but can get very angry. She cannot stay still and is always moving and running around with her pet lizard. She is a huge gossip. Like Terumi, she has a twin brother. She is part of the rythmic gymnastics club and is also a super fast runner. She is waiting for her Prince Charming.
Yoshiko (よしこ, Yoshiko) is a energetic girl that wears glasses. She is very chatty but she tends to get quiet in front of the boy she likes. She isn't in any clubs at school and usually goes straight home after school to go to live concerts, which she attends at least five times each month.
70. Shinkaizoku [-4]
Shinkaizoku (シンカイゾク, Shinkaizoku) is an octopus character introduced in 2014. He is the self-proclaimed idol of the deep sea. He is capable of diving to any depth. He is proud of his resemblance to a UFO and secretly dreams that one day he will be able to fly too.
69. Mellotune [NEW]
Mellotune (メローチューン, Merōchūn) is a romantic and little bit lonely Persian cat introduced in 1981. They love beautiful flowers and stars. Their favourite thing to do is listening to the soft melody of a violin in a quiet place.
This is their first entry since 2014 where they were eliminated after the 1st stage. Their ranking wasn't specified but it would have been below 21st place.
68. Bosanimal [+5]
Bosanimal (ぼさにまる, Bosanimaru) are a group of messy haired animals introduced in 2021. They live life a little differently to regular animals, sharing their philosophies, thoughts, and opinions with humans. They vow to stay true to themselves, even when they feel out of place.
67. Maimai [-8]
Maimai (マイマイ, Maimai) is a gentle pink puppy character released by Sanrio in 2019 in collaboration with the singer Mai Kuraki (倉木 麻衣, Kuraki Mai). She is a Japanese graduate of Merci Hills (メルシーヒルズ, Merushīhiruzu), the same world that Wish Me Mell (ウィッシュミーメル, Ūisshumīmeru) resides in. She loves to express her feelings through song, and sings to cheer everyone up. Here favourite food is watermelon and she enjoys playing the piano.
66. Fukuchan [-19]
Fukuchan (ふくちゃん, Fuku-chan) is the St Bernard rescue dog mascot of the Japanese chemist (pharmacy or drugstore) chain Kusurino Fukutaro (くすりの福太郎, Kusurinofukutarō). He was first introduced in 2014. He is featured prominently on the company's logo. He is good at sports and particularly enjoys soccer and American football. He is very health conscious in general and his favourite foods are vegetables and fruits. He was born in the Alps. His favourite phrase is the Kusurino Fukutaro company motto "Smile every day!".
65. The Vaudeville Duo [+2]
The Vaudeville Duo (ザ ボードビルデュオ, Za Bōdobiru Dyuo) consisting of Eddy (エディ, Edi) and Emmy (エミィ, Emyi) were first introduced in 1983. They are two children from New York that were both born on the same day in the same hospital. They are very good friends.
Eddy is an energetic boy who loves adventure, baseball, golf and playing pranks. He is very skilled at writing stories. His parents are always busy working at the theatre so he is often home alone. He dreams of being a stage director when he grows up.
They are usually accompanied by Emmy's dog Elf (エルフ, Erufu) who does not like to be left alone. Elf is a small white dog who wears a red ribbon and loves to tap dance.
64. Pokopon's Diary [-6]
Pokopon's Diary (ぽこぽん日記, Pokopon Nikki) was first introduced by Sanrio in 1986 and revolves around the Japanese raccoon dog Pokopon (ぽこぽ, Pokopon).
Japanese racoon dogs, also known by their Japanese name "Tanuki" (狸 or たぬき) are a species of canid endemic to Japan popularly depicted in the Studio Ghibli (スタジオジブリ, Sutajio Jiburi) film Pom Poko (平成狸合戦ぽんぽこ, Heisei Tanuki Gassen Ponpoko).
He was born in the village of Kachikachi (かちかち, Kachikachi) but currently lives in Tokyo in the Tanukikoji Shopping Arcade (狸小路3丁目, Tanukikoji 3-chōme) in Tokyo with his aunt. Here is he learning to become a well mannered Tanuki.
He is honest and pure-hearted. He enjoys writing, keeping a diary and frequently writing letters to his girlfriend Hanachan (花ちゃん, Hana-chan), his mother (who is a geisha) and his father who is a chief priest at a buddhist temple.
63. Caribadix (Gaokki) [-14]
Caribadix (カリバディクス, Karibadikusu) are a three-person band of squirrels created in 2016. Gaokki (がおっきー, Gaokkī) is a supporting character for the band characterised by its large button eyes, jagged mouth, and a small bit of cotton sticking out. Inside the costume is Dicky (ディキー, Dikī), a wolf character who despite looking quite scary is quite gentle and delicate. He acts as a big brother to the band members.
There was a collaboration between Sanrio and the Japanese girl group Morning Musume (モーニング娘。, Mōningu Musume.) where 12 colourful Gaokki were created to match the member's colours.
62. Ichigoman [-9]
Ichigoman (イチゴマン, Ichigoman), which literally means "Strawberry Man" is a character created in 2011 for the Hello Kitty Art Exhibition (ハローキティアート展, Harōkitiāto-ten). They are a superhero who fights against monsters created by the dark and evil hearts of humans. Their true identity is Hello Kitty (who we will get to later in the list). She decides to transform into Ichigoman after reading an old picture book.
61. Hummingmint [—]
Hummingmint (ハミングミント, Haminguminto) is a small fawn character created in 2014. She is characterised by her polkadot ribbon, rosy cheeks, pink heart shaped nose and ear markings, white heart shaped coat markings, as well as the flowers adorning her ears.
She was born in northern Europe on a night where the mint green aurora shone beautifully in the northern sky. She is very curious, fearless and a sweetheart. She lives happily every day with her friends among the flowers. She enjoys singing.
60. Noranekoland [+3]
Noranekoland (ノラネコランド, Noranekorando) are a trio of cats introduced in 1985. They were born in Japan and spend a lot of time together. Kuro (クロ, Kuro) is a black and white cat and is the eldest of the three and loves to play around. Tora (トラ, Tora), the middle sibling is a tabby cat and likes to take on any challenge. The youngest is calico cat called Mike (ミケ, Mike) which is pronounced more like "Mi kay". She is the only girl. She is laid back and loves making sweets.
59. Strawberry King [-8]
Strawberry King (いちごの王さま, Ichigonoōsama) is the king of the Strawberry Kingdom. He was first introduced in 1975. He is kind and gentle, always thinking about peace and friendship. He can fly with his treasured strawberry cane.
He lives in the Strawberry Kingdom along with seven angels who all share Strawberry King's distinctive strawberry hat and white gown.
58. Pankunchi [-3]
Introduced in 2006, Pankunchi (ぱんくんち, Pankunchi) or Pankun(ぱんくん, Pankun) is a small baby panda that was abandoned in the forest. He is innocent and energetic. Unlike other pandas, he hates bamboo and loves bread. This is unfortunate as his two best friends are Shokupankun (ショクパンくん, Shokupan-kun), a slice of bread made in a handmade bakery from an upscale residential area; and Koppepankun (コッペパンくん, Koppepan-Kun), a bread roll.
Shokupankun is sometimes bossy towards Koppepan-Kun but he admires his energy. He enjoys seeing herself in the mirror and seeing himself reflected in store windows.
Koppepankun is very lively and enjoys making friends with everyone. He loves the big, fluffy Shokupankun. Pankun often rides him like a horse.
Both Shokupankun and Koppekankun previously dreamt of being eaten but now they enjoy being Pankun's friend and teaching him to bake bread.
57. Kashiwonkomochi [-3]
Kashiwonkomochi (かしわんこもち, Kashiwonkomochi) is an unsold kashiwamochi (柏餅, Kashiwamochi), a form of Japanese confection made of sweet rice cake, sweet red bean paste known as anko (餡子, Anko), all wrapped in a Kashiwa (柏, Kashiwa) leaf.
He was introduced in 2013 after coming third in the Food Character Election (食べキャラ総選挙, Tabe kyara sō senkyo) run by Sanrio. Fans could vote for their favourite out of 20 original food-themed characters, with the top 3 becoming official Sanrio characters. First and second place went to KIRIMIchan and Gudetama who we will get to later in the list.
Kashiwonkomochi transformed into a dog in the hopes that somebody would buy him and take him home. He spends his days relaxing and spending time with other Japanese sweets. He dreams of being able to eat delicious food.
His friends include Botowanko (ぼたわんこ, Botowanko), a botamochi (牡丹餅, Botamochi), Sakurawanko (さくらわんこ, Sakurawanko), a (桜餅, Sakuramochi), and Shiomamewanko (しおまめわんこ, Shiomamewanko), a (塩豆大福, Shiomame daifuku).
56. Chococat [+4]
First introduced in 1996, Chococat (チョコキャット, Chokokyatto) is an energetic and curious, but clumsy cat. He is able to pick up all sorts of information with his whiskers which act as antennas, so he is often the first to know about things.
He enjoys sweets, especially chocolate balls, looking at the stars, and exploring different places with his friends—Cookie-Bau (クッキーバウ, Kukkībau), an orange boy dog who enjoys making chocolate chip cookies; Jelly Bean (ジェリービーン, Jerībīn), a grey boy rabbit who likes reading mystery novels; Nutz (ナッツー, Nattsū), a yellow boy hamster who unsuprisingly likes nuts; and the Duckies (ダッキーズ, Dakkīzu), three ducks who love to sing choreographed songs. The green duck is called Leafy (リーフィ, Rīfi), the orange duck, Chiffon (シフォン, Shifon), and the yellow duck, Lemonade (レモネード, Remonēdo).
55. Rilu Rilu Fairilu [-7]
Rilu Rilu Fairilu (リルリルフェアリル, Rirurirufeariru) are a group of fairies known as Fairilu (フェアリル, Feariru) that live in a world called Little Fairilu (リトルフェアリル, Ritorufeariru) introduced by Sanrio and Sega Toys (セガトイズ, Segatoizu) in 2015. They are divided into different races such as flower fairilu (フラワーフェアリル, Furawāfeariru), insect fairilu (バグズフェアリル, Baguzufeariru), mermaid fairilu (マーメイドフェアリル, Māmeidofeariru), weather fairilu (ウェザーフェアリル, Ūezāfeariru), mushroom fairilu (マッシュルームフェアリル, Masshurūmufeariru), veggie fairilu (ベジフェアリル, Bejifeariru), twinkle fairilu (トゥインクルフェアリル, Toūinkurufeariru), fruit fairilu (フルーツフェアリル, Furūtsufeariru), handsome fairilu (イケメンジョフェアリル, Ikemenjofeariru), and legend fairilu (レジェンドフェアリル, Rejendofeariru). Each fairilu is in charge of something, such as tulips or sunflowers.
Each fairilu has their own key and is looking for a door that matches it. These doors may contain demon lords or lead to the human world.
There are countless characters all with their own unique personalities, but the three main characters are Lip (りっぷ, Rītsupu), Himawari (ひまわり, Himawari), and Sumire (すみれ, Sumire).
Lip is a tulip fairilu. She wears all pink, is a bit of a crybaby, but has a kind heart and never gives up. She will cheer everybody up with the power of song.
Himawari is a sunflower fairilu. She wears all yellow, is very bright, and full of energy. She loves the sun, singing, dancing, and is popular with everyone.
Sumire is a violet fairilu. She wears all purple, loves beautiful things, and is good at drawing. She is reliable, sensitive, and stylish.
54. Fresh Punch [-2]
Fresh Punch (フレッシュパンチ, Furesshupanchi) are a collection of tropical soda, sweets, and ice cream retro styled designs first released in 1981. There are no specific characters and they have never been antromorphised. It is simply a range of graphics and products all with the same aesthetic.
53. Umeya Zakkaten [+11]
Umeya Zakkaten (ウメ屋雑貨店, Ume-ya zakka-ten), literally "Umeya General Store" was first introduced by Sanrio in 1986. The main character is Grandma Ume (ウメばあちゃん, Ume bāchan) who runs a general store and lives with her brown cat, Tora (トラ, Tora), literally "Tiger".
She wears a traditional kimono (着物) and kappōgi (割烹着) but is known to also wear Hawaiian dresses. Despite her extreme age, she's in good shape and of sound mind. She enjoys strong tea, cooking, playing boardgames and juggling.
She has a boyfriend Tatsukichi (たつ吉, Tatsukichi) who treasures the sweater she gave to him as a gift. She has two good friends—Grandma Yone (ヨネばあちゃん, Yone bāchan), who owns the hardware store next door and is always smiling; and Grandma Setsu (セツばあちゃん, Setsu bāchan), who is very laid back and doesn't care about the little things.
52. Adorozatorumary [NEW]
Adorozatorumary (アドローザトルマリ, Adorōzatorumari) was created in 2022 in a collaboration between Sanrio and the Japanese singer Ado. She is said to have been born at 'SANRIOLABO', a laboratory that creates new characters. Despite looking like a cat, the researchers at the lab have noticed she is unable to walk on all fours.
She enjoys singing and since hatching, she has eaten anything in her path, including inedible items like paper, flowers, and metal. She has also been known to take selfies and enjoys Ado's music, whose concerts she has even attended since she was let out into the world by the researchers at the lab who continue to post their findings on the SANRIOLABO X page.
As she was only created in 2022, this is her first year on the rankings.
51. Zashikibuta [-1]
Zashikibuta (ザシキブタ, Zashikibuta) was first introduced in 1984. He is a curious and laid-back pig. He is always drawn with an outline of broken lines along with a kerchief around his neck.
He was born in the countryside of France and is a bit of a glutton. While he loves to eat, he also makes his living by selling sweets and vegetables, which he enjoys doing with his friend Tabby (タビー, Tabī) who is a small grey mouse. Tabby is a spoilt child and a little lonely. He loves collecting stones and pieces of blue glass. Tabby teaches him to make sweets.
Zashikibuta is the first ever winner of the Sanrio Character Ranking all the way back in 1986.
50. Paupipo [-7]
Paupipo (パウピポ, Paupipo) is a giraffe character introduced in 1987. He is the baby prince of the planet Kirin (キリン, Kirin) which literally means 'Giraffe'. He is often seen with his trademark white bib but he sometimes wears different colours to match his outfit.
The horns on his head have a mysterious power, which when used glow. The ball he carries around is a vehicle that allows him to fly anywhere, including into dreamland.
His name means "a small happiness" in the language of stars and planets. This name was given to him by an unknown female Junior High School Art Club member who wrote into Strawberry News (いちご新聞, Ichigo Shinbun), Sanrio's Japan-only monthly magazine which has been published since 1975.
49. Masyumaro [-5]
Masyumaro (マシュマロみたいなふわふわにゃんこ, Mashumaromitainafuwafuwanyanko) is a young cat character first introduced in 2005. The Japanese name literally translates as 'Fluffy nyanko (Little Meow) like a marshmallow'.
Although it is often difficult to see, he wears a blue ribbon on the back of his neck. He lives in an apartment in Paris with a boy named Tama (たま, Tama) who is a fashion designer. He sings with a beautiful soprano voice and enjoys playing the piano. His dream is to become a music artist, making everybody happy with his favourite songs.
He cannot speak any human language, instead speaking a mysterious language that allows him to communicate with anyone.
He has two pouches on his belly to store marshmallows. He has a secret marshmallow which has mysterious powers.
48. Beatcats [-2]
Beatcats (ビートキャッツ, Bītokyattsu) are a five member virtual electro-pop group introduced in 2020.
They were first born centuries ago, living in a castle being taken care of by their master who was a vampire. One day, their master decided she no longer wanted to be a vampire, leaving a note apologising to the Beatcats. When they realised she was gone, they fell into a deep sleep awakening during modern times. To feed their hunger, they went searching for a way to feed off the excitement of humans. This led to them noticing a projection for an idol's concert on the side of a building. This inspired them to debut as the Beatcats.
The Beatcats are capable of entering vampire form where they gain wings and other features and parts of their bodies turn dark grey. They also enter "10% mode" where the majority of the remaining colour on their body turns light grey.
Mia (ミア, Mia) is a pink cat with a large, black bow. She has sharp pointy ears and a very hot and cold personality. She observes girls whose hearts are pounding and takes the ideas she gets from that as inspiration. She has an amazing singing ability, singing in a cute high-toned voice. In her vampire form, she gains wings on her back; her pupils become slimmer; and the tips of her ears, paws, and tail become a dark grey colour. In 10% mode, the rest of the pink on her body turns light grey, with the only remaining colour being on her ears and claws.
Chelsea (チェルシー, Cherushī) is a light blue striped cat with small, black ribbons on each of her ears. She's always sleepy and she her comments can be harsh, but they are always made in a friendly manner. She has a clear, whispery voice. In her vampire form, she gains wings on her back; her pupils become slimmer; and the tips of her ears and the stripes on her body become a dark grey colour. In 10% mode, the rest of the blue on her body turns light grey, with the only remaining colour being on her ears and claws.
Rico (リコ, Riko) is a yellow zombie cat with patches as if she was sewn together. She has a lion-like tail and a large, black rabbit-ears ribbon. She's full of energy and tension. Her tongue tends to hang out of her mouth. Her agile dancing lifts everybody's spirits. In her vampire form, she gains wings on her back and the stitched parts of her body; her pupils become slimmer and her sclera appears darker; the tip of her tail becomes sleek and spiky; and the tip of her left ear and foot, right paw, and tip of her tail all become a dark grey colour. In 10% mode, the rest of the yellow on her body turns light grey, with the only remaining colour being on her ears and claws.
Layla (レイラ, Reira) is a purple cat with a shark-like white patch going down her face and front of her body. She always has her headphones in. Her expression doesn't change much, but she pays attention to everything going on around her. She livens up the stage with her rapping. In her vampire form, she gains wings on her back; her pupils become slimmer; and the tips of her ears, paws, and tail become a dark grey colour. In 10% mode, the rest of the purple on her body turns light grey, with the only remaining colour being on her ears and claws.
Emma (エマ, Ema) is a fluffy, mint-green cat who wears four miniature black bows on her head. She is gentle and kind, and is described as a bit of an airhead, although she refutes this last point. She's very flexible, allowing her to dance in an elegant way. In her vampire form, she gains wings on her back; her pupils become slimmer and her sclera more red; and the tips of her ears, paws and tail become a dark grey colour. In 10% mode, the rest of the green on her body turns light grey, with the only remaining colour being on her ears, claws, and neck tuft.
47. PataPataPeppy [-5]
PataPataPeppy (パタパタペッピー, Patapatapeppī) was first introduced in 1992.
He has a very hurried personality, is very curious and loves exploration. He loves cherries, nuts, and taking naps. He is a horned owl that was born in a northern forest, but one day while playing with a mountain mouse, got lost and ended up in a human house. He liked it so much there that he now lives there.
He is sometimes drawn in a style with clear outlines, but othertimes in a watercolour style.
46. Mewkledreamy [-14]
Mewkledreamy (ミュークルドリーミー, Myūkurudorīmī), also known as Mewchan (みゅーちゃん, Myū-chan) or just Mew (みゅー, Myū) is a fluffy, violet stuffed toy kitten first introduced in 2017.
On a magical night, her ears twinkled under the light of the moon, and she was able to speak. If she sleeps in your bed, she will have the same dreams as you. She loves telling stories about her dreams. She also love fashion and romance. Her hobby is leisurely strolling through flower fields. She is very good at finding sparkling things. She is currently studying dream interpretation. She loves hot milk which she likes drinking with people.
She has many friends who are all stuffed animals like herself. These include Peko (ぺこ, Peko), a talkative and fun yellow boy kitten who loves eating; Sue (すう, Sū), a kind, smart and reliable blue girl kitten; Nene (ねね, Nene), a cheerful and caring pink girl kitten who loves flowers; Rei (れい, Rei), a tough, kind, and cool, white boy kitten; and Chia (ちあ, Chia), a lively newborn girl kitten who loves being cuddled.
Throughout the series, Mew and her friends who are known as the Dreamy Mates (ドリーミーメイト, Dorīmīmeito) have an antagonistic relationship with a mischevious brown boy cat called Yuni (ゆに, Yuni). Yuni loves playing pranks but is a bit clumsy. He is accompanied by two animated soft toys that he made called Tsugi (つぎ, Tsugi) who is a girl, and Hagi (はぎ, Hagi) who is a boy.
45. Hagurumanstyle [-6]
Haguramanstyle (歯ぐるまんすたいる, Hagurumansutairu) are a group of teeth characters introduced in 2015. Their name in Japanese literally translates to "tooth-picking teeth".
They work in the mouths of every member of society providing mental care. When you are clenching your teeth, they will appear and cheer you on, giving advice and quoting proverbs related to teeth. They have no physical features other than their limbs and a mouth.
There are numerous characters all based on types of teeth such as Okuba (奥歯, Okuba), who is based on a molar and is characterised as an unsung hero who works hard; Inpuranto (インプラント, Inpuranto), who is based on an implant and is portrayed as being high-tech, handsome, and living an enviable life but feeling a certain emptiness; and Zonbiha (ゾンビ歯, Zonbiha), who is based on a rotten tooth, and is described as insensitive but not in a purposely hateful way, and is drawn with multiple patches like a zombie who has been stiched up;
44. Tiny Chum [-3]
Tiny Chum (タイニーチャム, Tainīchamu) is Hello Kitty's little brown teddy bear friend. He was first introduced in 1984 to replace Kitty's previous teddy bear (although it has been theorised that they are the same teddy bear).
Despite being a boy, he wears a red ribbon on his neck (to emulate his best friend Kitty) as well as a red capelet around his neck. He previously stated in the 2016 Sanrio Character Ranking that he didn't wanted to get mistaken as a girl that year. He is described as a naughty boy.
He has five siblings. Four brothers and one sister. They all resemble Tiny Chum with various pastel colours in place of his brown. They are also all said to have the same birthday. Tiny Lavender (タイニーラベンダー, Tainīrabendā), a lavender-coloured boy who is active and great at sports; Tiny Green (タイニーグリーン, Tainīgurīn), a green-coloured boy who is laid-back and quiet; Tiny Pink (タイニーピンク, Tainīpinku), a pink-coloured girl who has a refreshing personality; Tiny Cream (タイニークリーム, Tainīkurīmu), a yellow-coloured boy who is spoilt; and Tiny Blue (タイニーブルー, Tainīburū), a blue-coloured boy who is kind-hearted and always smiling.
His designer has stated that Tiny Chum's introduction helped make Hello Kitty Sanrio's biggest seller.
43. Pokkyokuten [NEW]
Pokkyokuten (ぽっきょくてん, Pokkyokuten), also known as Poe (ぽー, Pō) is a polar bear character first introduced in 2022 in a collaboration between Sanrio and 'CHOCOLATE Inc.'. He was introduced alongside Kumamilen and Gaopowerroo.
Poe was travelling around Pokkyoku (ぽっきょく, Pokkyoku) on a journey of self-development, aiming to become a better polar bear. During his travels, he ran short on cash, so he got a part-time job at a public bath house called Penguinyu (ぺんぎん湯, Penginyu). His favourite food is soft-serve ice cream. He treasures his checkered waffle cone scarf as well his savings. He enjoys travelling and adventuring, dreaming of seeing the world.
He spends a lot of time with his colleagues from the public bath. These include Tenchou (てんちょう, Tenchō), whose name we don't know as this literally translates as 'store manager' or 'manager', a term of address. Tenchou is a blue penguin who always wears his favourite red hat. He is bright and clever and enjoys talking to himself.
There is also Puru (ぷる, Puru), who Poe generally calls Senpai (せんぱい, Senpai) which is a Japanese honorific closely translating to 'senior'. This is used as a form of respect for those older and more experienced than yourself. Puru is a white seal with a pocket on her stomach and a black spot on her head. She is very sweet and kind. She is always wiggling around on her stomach and treasures her little sister Tsuru (つる, Tsuru).
This is his first year on the rankings having only been released in 2022. However, he appears uninterested in the rankings and has been quoted as saying 'What is Sanrio?'. We will see how he feels next year as this is a respectable entry for a new character.
42. Cheery Chums [-6]
Cheery Chums (チアリーチャム, Chiarī Chamu) are a group of characters released in 1979. The main character is Chum (チャム, Chamu), a fun-loving, lonely girl rabbit that wears a pink dress. She loves nothing more than baking cakes and cookies as well as having parties.
She is happiest when she is with her friends: Pam (パム, Pamu), the elephant; Pooh (プー, Pū), the pig; Mew (ミュー, Myū), the cat; Moo (ムー, Mū), the bear; and Chu (チュ, Chu), the mouse. They are all boys.
Pam is very gentle, strong and dependable leader. Pooh is romantic, shy and loves Chum. Mew is mischievous and hard to hate. He is always playing outside. Moo is fashionable, knowledgeable and studious. He listens to everyone's concerns. Chu is spoilt and clumsy. He can't calm down unless Chum is around.
41. Patty & Jimmy [-4]
Patty & Jimmy (パティ＆ジミー, Pati & Jimī) are a pair of characters introduced in 1974. Patty actually came first, but designer Roko Maeda (ロコ まえだ, Roko Maeda) figured that Patty needed a friend, so later in the year, Jimmy was introduced as well.
They live in houses right next to eachother in Kansas City in the United States, naturally becoming best friends. They are inseperable.
Patty loves sports, playing tennis, roller skating, and baseball. She is said to bat and pitch as well as any boy. However, she is not great at studying, hating writing essays and doing homework. She's bright, cheerful, tomboyish, and a bit clumsy.
They compliment eachother perfectly as Jimmy is a very academically-minded. He is the best in the class at chess and loves arithmetic. You will often find him studying, reading, or playing chess and card games. He doesn't like sports and he always loses to Patty. He's very kind.
They have two good friends called Billy (ビリー, Birī), who is very blunt but kind-hearted, loves baseball, and is a pitcher and number four batter. Their other friend is Dora (ドラ, Dora) whose real name is actually Dorothy (ドロシー, Doroshī). She is a romantic girl who secretly admires Jimmy.
Another character that appears is Fuzzy (ファジー, Fajī), a small white dog adopted by Patty and Jimmy. He wears his favourite red scarf.
40. Littleforestfellow [-9]
Littleforestfellow (リトルフォレストフェロォ, Ritoruforesutoferо̄), also known as Mellow (めろぉ, Merо̄) was first introduced in 2015.
He is My Melody's cousin, debuting during her 40th anniversary. He is good friends with My Melody, although we never see him with Kuromi or My Sweet Piano. He enjoys collecting buttons and playing with his cousin. He treasures the red hood My Melody gave him.
His other friends include Kumao (くまぉ, Kumao)—a mint-green, boy bear who is calm and wears pink boots; Uribo (うりぼ, Uribo)—an orange, boy boar who is arrogant, fashionable, and wears a lot of bow ties; Pinky (ぴんきぃ, Pinkyi)—a pink, girl flying squirrel who is shy, lonely, and wears a pink beret; Kawau (かわうー, Kawaū)—a light blue, boy otter who is cool, calm, and wears a yellow scarf; Pippy (ぴっぴぃ, Pippyi)—a yellow, boy chick who is bright, easy-going, and likes to nap with Mellow; Hatchi (はっちぃ, Hatchī)—a yellow, boy honey bee who is quick, energetic, and is always flying around Mellow; Maimie (まいみぃ, Maimī)—a pink and purple, girl snail who is shy, hiding inside her heart-shaped shell when she gets embarressed and wears a pink ribbon; and Okame-San (おかめさん, Okame-san)—a green turtle in a pink shell with purple spots, who wears a tiny pair of glasses and a hat, and is quite old, often teaching the others a lot.
39. Bonbonribbon [-4]
Bonbonribbon (ぼんぼんりぼん, Bonbonribon) was first introduced in 2012. She is a pink rabbit who loves fashion. She wears a big polkadot ribbon that was designed by her mother, who is a fashion designer. She dreams of becoming a fashion designer like her mother someday, but for now, she is obsessed with singing and dancing.
She is a member of a ballet school where her best friend is the purple rabbit Lalalaflora (ラララフローラ, Rararafurōra). Lalalaflora is older and very fashionable. Bonbonribbon admires her greatly. Her dream is to become a prima ballerina.
Her other two friends are Runrunlulu (るんるんルル, Runrunruru), an energetic, pink rabbit who is very good at dancing. She is the same age as Bonbonribbon and loves sweets. Milkeemimi (ミルキーミミ, Mirukīmimi) is a stylish, white rabbit with wide doe-like eyes. She looks up to Bonbonribbon like an older sister.
Bonbonribbon and her friends form a dance team called "Lilybonbons" (リリーボンボンズ, Rirībonbonzu) and they have fun dancing and chatting every day.
38. Osaru No Monkichi [—]
Osaru No Monkichi (おさるのもんきち, Osaru no monkichi) was first introduced in 1992, the year of the monkey in the Chinese zodiac. "Osaru No Monkichi" literally translates as "Monkichi the Monkey". His proper name is Monkichi (もんきち, Monkichi).
He loves making puns, and is very optimistic and easy going. His favourite food is bananas and he can eat 10 of them in one minute. He dreams of becoming a poet when he is older.
Monkichi lives on a small mountain in the Japanese countryside with his mother and father. His mother is a skilled cook, often cooking bananas for Monkichi. His father loves puns just like Monkichi.
There are many other monkeys living in the mountainside with Monkichi. These include Monta (もんた, Monta)—a slightly cool, mischievous boy who thinks he's better than Monkichi; Momo-chan (ももちゃん, Momo-chan)—a girl who everybody idolises, loves fashion, and is secretly in love with Monta; U-Kun (うーくん, Ū-kun), a laid-back boy with a poker face who is terrible at maths; Daikichi (大吉, Daikichi)—a hot-blooded, competitive boy who considers himself handsome and is a bit of a glutton; Monsuke (もんすけ, Monsuke)—a cheerful, carefree boy who enjoys flower arrangement and is an optimist that doesn't get discouraged when things work out; and Chieo (ちえお, Chieo)—a genius with 200 IQ that has psychic abilities and reads dictionaries as a hobby.
37. Aggretsuko [+3]
Aggretsuko, Retsuko (烈子, Retsuko) or Aggressive Retsuko (アグレッシブ烈子, Aguresshibu Retsuko) is a red panda character introduced in 2015. Her name is a pun in Japanese as the first Kanji character of her name "retsu" (烈) means "fury" or "rage".
Retsuko works in the accounting department at an office but it drives her insane, constantly being enraged by her selfish colleagues and her boss who forces her to do unreasonable tasks. To release her anger after work, she paints black around her eyes, exposes her sharp fangs and claws, and sings death metal at a karaoke bar.
There are many side characters, mostly from Retsuko's office. Her two closest friends are Haida (ハイ田, Haida), a hyena who has had a crush on Retsuko for the five years he has known her. He's very kind but gets extremely nervous around Retsuko. There is also Fenneko (フェネ子, Feneko), a fennec fox who has the same complaints about her manager as Retsuko, so the two vent to eachother. She is extremely good at dealing with the world, not taking anything personally or letting them get to her. She also teases Haida and supports him in his crush.
36. Goropikadon [+9]
Goropikadon (ゴロピカドン, Goropikadon) are a group of cavemen characters introduced in 1982. They are mischevious triplets born in the land of lightning. They hate the rain.
Green-haired Don (ドン, Don) is the eldest. He is serious and detail-oriented. He loves inventing and aims to win the Nobel Prize. Blue-haired Goro (ゴロ, Goro) is the middle child. He is funny and a glutton. Pink-haired Pika (ピカ, Pika) is the youngest. He is spoilt and shy. He is good at Kaminari Daiko (カミナリだいこ, Kaminari Daiko), which closely translates as "Thunder Drum", Daiko being a traditional Japanese drum. He can also talk to animals.
They are dating three girls from their school. Goro is dating Ai (愛, Ai) who has freckles. Pika is dating Shi (し, Shi) who enjoys sports. Don is dating Teru (てる, Teru) who always wears a ribbon. Their names combined mean "I love you" (愛してる, Aishiteru) in Japanese. Their relationships were revealed in Sanrio News in the 211th volume of Strawberry News, Sanrio's monthly magazine.
Goropikadon were created sometime in the early 80s. Their designer was looking to develop a character to put on a light bulb-shaped piggy bank. Another character was chosen and the characters were scrapped.
Soon after, these early designs appeared in a special section in Strawberry News which showcased rejected Sanrio characters. After publishing, almost 5000 readers sent in letters supporting the characters. Following the fan outcry, the characters came back in volume 173 before officially debuting later in volume 178. It was then that they received names along with new designs.
Their hair colours were also chosen by readers of Strawberry News. Readers were asked to send in a coloured-in image of the characters to receive a gift.
35. nya・ni・nyu・nye・nyon [-1]
Nya Ni Nyu Nye Nyon (ニャニィニュニェニョン, Nya Nyi Nyu Nye Nyon) are a group of kitten characters introduced in 1984. They are quintuplets from the same litter. Nya (ニャ, Nya), Ni (ニィ, Nyi), Nyu (ニュ, Nyu) and Nyon (ニョン, Nyon) have white fur and are boys. They can be distinguished by the style of the hair on their head. On the image above, Nya is on the top right, Ni is on the bottom left, Nyu is on the bottom right, and Nyon is on the top left. Nye (ニェ, Nye) is a girl with grey fur and is usually seen wearing a pink or red bow on her head.
Nya is reliable. Ni is kind and likes marshmallows. Nyu is a spoilt brat. Nye is stylish and fashionable. Nyon is naughty and mischievous.
34. Maimaimaigoen [+23]
Maimaimaigoen (まいまいまいごえん, Maimaimaigoen) are a group of characters released by Sanrio in 2021. The series focuses on a group of sixteen kindergarteners from Hydrangea Nursery School (あじさい保育園, Ajisai hoikuen) and their two teachers.
There are eight boys, Shinta (シンタ, Shinta), Daigoro (ダイゴロウ, Daigorō), Kanata (カナタ, Kanata), Hayate (ハヤテ, Hayate), Zoya (ゾーヤ, Zōya), Mamoru (マモル, Mamoru), Wataru (ワタル, Wataru), Daiya (ダイヤ, Daiya); and eight girls, Hikaru (ヒカル, Hikaru), Lion (ライオン, Raion), Lime (ライム, Raimu), Maria (マリア, Maria), Yuzuriha (ユズリハ, Yuzuriha), Madoka (マドカ, Madoka), Rinrin (リンリン, Rinrin), Aki (アキ, Aki).
Their two teachers are the relatively inexperienced but kind man Yuu Okada (岡田ユウ, Okada Yū) and the experienced, well-liked woman Rumi-sensei (ルミ先生, Rumi-sensei).
The story begins with the school enjoying a field trip at the Sanrio Puroland (サンリオピューロランド, Sanriopyūrorando) theme park when they are suddenly whisked away into a seemingly abandoned theme park called Yuuropia (ゆぅろぴあ, Yūropia). Here they meet the park's mascot Froggy Egg (カエルタマゴ, Kaerutamago) who explains to them that they will not be able to leave until they finish building the theme park's attractions.
Maimaimaigoen is quite popular among fans with a manga, video game, as well as music released by vocaloid artists.
33. Sugarbunnies [—]
Sugarbunnies (シュガーバニーズ, Shugābanīzu) are two twin bunny rabbits released by Sanrio in 2004. Their names are Shirousa (しろうさ, Shirōsa) and Kurousa (くろうさ, Kurōsa) and they live in Bunny's Field (バニーズフィールド, Banīzufīrudo).
The white bunny Shirousa is energetic and curious. He is the older brother of the brown bunny Kurousa. Kurousa is kind and laid-back but quite shy. Shirousa often ends up taking the lead. They are both master pastry chefs.
Shirousa and Kurousa live in Bunny's Field along with other bunny twins. There are Momousa (ももうさ, Momousa) and Hanausa (はなうさ, Hanausa), the florists; Strawberryusa (ストロベリーうさ, Sutoroberīusa) and Blueberryusa (ブルーベリーうさ, Burūberīusa), the jam makers; Buchiusa (ぶちうさ, Buchiusa) and Mintousa (ミントうさ, Mintousa), the gelatieri (Italian ice cream makers); Komugiusa (こむぎうさ, Komugiusa) and Pandausa (ぱんだうさ, Pandausa), the boulangers (French bakers); Rateusa (ラテうさ, Rateusa) and Kapuchinousa (カプチーノうさ, Kapuchīnousa), the baristas; Aousa (あおうさ, Aōusa) and Aomimiusa (あおみみうさ, Aomimiusa), the glaziers (glass makers); and finally Cacao (カカオ, Kakao) and Vanilla (バニラ, Banira), the chocolatiers, who are in-fact mouses and serve as Shirousa and Kurousa's apprentices.
In the second season of the anime, Shirousa and Kurousa were given a task by the two queens of Bunny's Field due to their mastery in pastry making. They were sent to Earth and landed in the house of a girl called Sophia Cherbourg (ソフィア・シェルブール, Sofia Sherubūru). They befriend her and teach her their craft while remaining undercover as plushies.
32. Jewelpet [-2]
Jewelpet (ジュエルペット, Juerupetto) were created in 2008 in a collaboration between Sanrio and Sega Toys (セガトイズ, Segatoizu). There are currently 42 animal characters in the series. They are the pets of wizards who live in Jewelland (ジュエルランド, Juerurando) and attend a school to learn more about magic.
Each character is named after types of gemstones and rocks. Their eyes are made of these jewels and they each specialise in a particular type of magic depending on their eye colour. Those with Magical Red (マジカルレッド, Majikarureddo) can manipulate fire. Those with Magical Green (マジカルグリーン, Majikarugurīn) can manipulate plants and transform. Those with Magical Blue (マジカルブルー, Majikaruburū) can freely manipulate things. Those with Magical Black (マジカルブラック, Majikaruburakku) can tell fortunes and use mystical magic.
There is a Jewelpet anime for which seven seasons have been released. The anime is notable in that it deviates from the official story provided by Sanrio and Sega. Every season is set in an entirely new universe with different storylines, settings and side characters. The only constant are the Jewelpets themselves.
The main characters are Ruby (ルビー, Rubī), Sapphie (サフィー, Safī), and Garnet (ガーネット, Gānetto).
Ruby is a white Japanese hare with ruby eyes and the power of Magical Red. She has pink inner-ears, a pink nose, and wears a pink cherry blossom flower on her left ear along with a pink pearl necklace and a pair of red cherries made of ruby around her neck. She is the main Jewelpet and appears as the pet of the main protagonist in every season of the anime.
Sapphie is a yellow Cavalier King Charles Spaniel with sapphire eyes and the power of Magical Blue. She has light blue ears, a black nose, and wears pink and light blue pom-pom hair ties along with a white pearl necklace and a clef musical note made out of sapphire around her neck.
Garnet or Net (ネット, Netto) is a pink Persian cat with garnet eyes and the power of Magical Red. She has a dark pink nose and inner-ears, white fur around her muzzle and her upper chest, and wears a red bow on her right ear along with a white pearl necklace and a cushion cut garnet around her neck.
31. Hello Mimmy [-4]
Hello Mimmy (ハローミミィ, Harō Mimyi), otherwise known as just Mimmy (ミミィ, Mimyi) or by her full name Mimmy White (ミミィ・ホワイト, Mimyī Howaito) was first introduced in 1975.
She is the younger identical twin sister of the iconic Sanrio character Hello Kitty (ハローキティ, Harō Kitī) and was released a year after Kitty. She looks almost exactly like Kitty except she is often seen wearing a yellow t-shirt and red dungarees. However, even when wearing different outfits, she can always be told apart from Kitty by the yellow ribbon above her right ear.
Unlike Kitty, she is not very outgoing, and is more polite and thoughtful. She enjoys sewing and dreams of getting married. She is Kitty's best friend and they are seldom seen apart.
Mimmy is said to be British and lives in London but despite this, her, Kitty, and her parents all have American accents in the English dub of the anime.
30. Charmmy Kitty [-1]
29. Dear Daniel [-5]
28. Lloromannic [-3]
27. Minna No Tabo [+1]
26. Marroncream [-4]
25. Kabukinyantaro [+1]
24. Gaopowerroo [NEW]
23. U・SA・HA・NA [—]
21. Yoshikitty [-4]
20. Corocorokuririn [—]
19. Show By Rock!! [-5]
18. My Sweet Piano [—]
17. Kirimichan. [+2]
16. Ahiru No Pekkle [—]
15. Wish Me Mell [-2]
14. JOCHUM [NEW]
13. Gudetama [+2]
12. Kero Kero Keroppi [-1]
11. Cogimyun [-2]
10. Bad Badtz-Maru [+2]
9. Tuxedo Sam [+1]
8. Little Twin Stars [-1]
7. Hangyodon [+1]
6. My Melody [-1]
5. Hello Kitty [+1]
4. Pochacco [—]
3. Kuromi [—]
2. Pompompurin [—]
1. Cinnamoroll [—]
So there we have it, for the third year in a row, Cinnamoroll has been crowned the fan favourite with close to 10% of the total vote. Coming in second and third for the second year are Pompompurin and Kuromi.
1. Overall Results l Results Announcement | 2023 Sanrio Character Ranking Official Site
2. キャラクター｜サンリオ
3. Sanrio Characters | SANRIO LIVING
4. “2023 Sanrio Character Ranking” final results announced! 1st place is “Cinnamoroll”-Gourmet Watch
5. ～新浜レオンさん・れおすけファンイベント|ハーモニーランド
6. 夕梅香｜note
7. 2014.08.19 ツルハグループ「LINE」公式アカウントを開設します